I’ve been thinking of ways to market vacation rentals in a recession.  I’ve got some ideas i’m running through but the one that’s sticking in my mind is: “What makes the name of a vacation rental..well..sexy?”  Many vacation rental managers use a code or numbering system to name their rentals – but why?  Does a rental home named “Calypso Breeze” appeal to shoppers more than “007CP3″?  Does the NAME of a rental sell the idea of an experience?

Selling vacation lodging online is a mixture of science and art.  Just like selling clothing, electronics or even FOOD – what you “name” something is as important as what it looks like or how it functions.  Think about a trip to a restaurant…are you more likely to pay $17.95 for a “hamburger” or a “Double Decker BBQ Bacon Cheeseburger”?

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